Do you build, collect, or create credentials? As a home-based businessperson what can I make use of as my best credential?
Your best credential has to be the most powerful attribute or achievement that not only makes your claims believable but also differentiates you from the competition.
Since you did not give details to your profession or business, I will use doctors as an example…
If you are a medical doctor, having a PhD is obviously a strong credential. Having two is even better. So if you give medical advice, those credentials are good enough to get patients to believe you when you discuss their illnesses.
However, those PhDs are not enough to differentiate one doctor from another as nowadays many medical professionals have quite a variety of PhDs on their résumés.
The doc who discovers a remedy against a certain kind of disease for example, will have such a powerful credential that will make him stand out from the pack. He will be hailed as a pioneer by the media. His practice, clinic or hospital will probably become famous and his income will increase too.
I always advise people to update their credentials. When you accomplish something remarkable add it to your promotional campaign. Eventually, you’ll get one that will shoot you up into stardom and reap the riches associated with being on top of the food chain.
February 22, 2006 at 7:03 am
So judging from the example, I’m short of credentials since my job (writing SEO articles) and my degree (BS Biology) don’t match.
But thanks for the info, I think this calls for getting some formal education that’s related to my occupation.
February 22, 2006 at 9:46 pm
If thanks to your articles, you have managed to generate high rankings for your clients’ sites then you have accomplished something that will give you credibility in the eyes of prospects.
Your degree and current profession do no match unless you learned some skills in BS Bio that help you do the SEO jobs better.
A reputable SEO accreditation would be a good credential but if you have a good track record, that’s even a better one as you show clients that you do generate results that they can check out for themselves.
I hope this helps